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Not only is the sex business impressive in its size, it is also impressive in its variety. There are also S-and-M clubs, S-and-M museums, she-male revues, and street corner prostitutes dressed in bunny suits. The competition is stiff to give customers what they want and attract regular, repeat customers.
Some "pink" establishments are open 24 hours. Some offer alibis to wives, mothers and girlfriends. Others take reservations, address specific requests and have websites that list which girls are on duty and when.
Most of the businesses are geared towards Japanese customers only. Foreigners are generally not welcome due to fears about AIDS and other concerns. Japan has had anti-prostitution laws on the books since Even so most of the sex business operate legally by calling themselves restaurants or baths. Those that operate illegally are left alone by police, who feel they provide a service for men who otherwise might cause trouble. Few workers or customers are arrested. In , only women were charged with prostitution.
Prostitutes are known as "women who sell spring. In cities like Kawasaki you can find red light districts with foreign Asian women displayed in Amsterdam-style windows. One Japanese psychiatrist told the Japan Times, "Patronizing a 'pink business' is a very convenient way for the more affluent Japanese to engage in pleasure.
Males tend to go to such places first just for fun; second for momentary satisfaction without bother or responsibility; and third, for confirmation of their masculinity.